Skip to content

ExplainerBusiness and FinanceUnited States2 min read

Cracker Barrel CEO Julie Masino to step down as company names David Deno as successor

Cracker Barrel announced CEO Julie Masino will step down August 10, with former Bloomin' Brands chief David Deno taking over the national chain.

Share

Topics

Cracker Barrel Old Country Store storefront with pink flowering trees and white rocking chairs on the porch under a blue sky: inviting country setting

LEBANON, Tenn., July 29 (Nationwide Times) — Cracker Barrel Old Country Store said CEO Julie Masino will step down effective Aug. 10 and will stay on in an advisory role until Oct. 9 to help with the transition. The company said David Deno will take over as chief executive on Aug. 10.

For investors, workers, customers and the communities where Cracker Barrel operates, the change matters because the CEO sets the company’s broad direction — from menus and store updates to labor decisions, spending priorities and growth plans. But in its announcement, Cracker Barrel did not say why Masino is leaving or whether the leadership change will alter the company’s strategy.

What the company said

Cracker Barrel said the transition follows a search process led by its board. Carl Berquist, the company’s independent chairman, said in a statement that the board was pleased to welcome Deno as the next CEO.

The company did not provide details in the reported announcement about Masino’s compensation, a severance package or any changes to other top executives.

Who is David Deno?

The company named Deno as Masino’s successor. CBS News reported that Deno most recently served as chief executive of Bloomin’ Brands, the restaurant company that owns Outback Steakhouse and other chains. Other reports said he has also held senior roles at companies including Best Buy and Yum Brands.

What does Masino’s advisory role mean?

An advisory role usually means a departing executive remains available for a limited time to help hand off responsibilities, answer questions and keep the transition on track. In Cracker Barrel’s case, the company said Masino will remain in that role until Oct. 9.

That setup suggests the company wants continuity while a new chief executive takes over. It does not, by itself, mean Masino will have day-to-day management authority after Aug. 10.

Why it matters

Cracker Barrel is a Lebanon, Tennessee-based restaurant chain with a national customer base. Changes at the top can affect how a company responds to pressure on sales, brand image and operations.

The company’s announcement did not mention market reaction, and it did not explain whether the leadership change is tied to financial results, strategy disagreements or other internal issues. For now, the key takeaway is straightforward: Cracker Barrel is changing CEOs, and the company is trying to make that handoff orderly.

Share

Topics

Pam Pearson

Raised in Newark, Delaware, Pam Pearson is the Dover reporter for Times Media Service. Pearson covers local politics, city and county government, schools, public safety, development, elections and community life in Dover and the surrounding area. Pearson holds a master's degree in journalism.

Write to Pam