Why The Laughing Cow has stopped smiling on cheese packages
Bel Brands USA launched a packaging campaign on Sept. 22, 2026, altering The Laughing Cow mascot across more than 4,700 U.S. retail stores.
Statewide
Statewide
Bel Brands USA launched a packaging campaign on Sept. 22, 2026, altering The Laughing Cow mascot across more than 4,700 U.S. retail stores.
Choose which optional cookies this site may use. Page views are also counted anonymously, without cookies or identifiers, for every reader.
